280 000 active companies, two official languages, one of Europe's most permissive B2B email regimes
Finland is unusual in three ways that matter for outbound. First, the entire kaupparekisteri — the Trade Register maintained by the Patentti- ja rekisterihallitus (PRH) — is published as bulk Open Data with Y-tunnus, legal form, board, and TOL-2008 industry code. Second, Finland has two official languages, so a serious engine runs Finnish and Swedish in parallel (and English on top). Third, under the Sähköisen viestinnän palveluista annettu laki, B2B email to corporate addresses does not require prior consent — only an opt-out.
The market is mid-sized but dense: ~280 000 active companies (Oy, Oyj, Ay, Ky), ~3 500 medium-large, concentrated in machinery, paper, mobile tech, maritime engineering, mining and energy. AtlasForgeX reads all of it natively. The product is also built in Helsinki by Tarmex Oy, so Finnish customer support tracks the Finnish working day rather than US Pacific time.
Free 1-day trialThe Finnish email-law shortcut nobody outside the country knows
// Sähköisen viestinnän palveluista annettu laki §200 — and what it means in practice
Finland implements GDPR through the Tietosuojalaki 1050/2018 (Data Protection Act). The Tietosuojavaltuutettu (Data Protection Ombudsman) supervises. Article 6(1)(f) GDPR (legitimate interest) is the lawful basis for B2B outreach to professional contacts in function-relevant roles.
For direct electronic marketing the relevant statute is the Sähköisen viestinnän palveluista annettu laki — the Electronic Communications Services Act — and specifically section 200. Under Finnish implementation, electronic marketing to corporate addresses (including named role-based addresses at legal persons) does not require prior opt-in consent. A clear and functioning opt-out in the first message is the binding requirement.
This is one of the most permissive B2B email regimes in the EU — strictly more permissive than Germany, France or Spain, and broadly equivalent to Ireland under the Irish ePrivacy Regulations. In practice it means a Finnish-built outbound campaign to corporate addresses with proper unsubscribe handling is legally straightforward.
AtlasForgeX runs locally on the Windows endpoint. No personal data is transferred to a third country.
The Finnish primary-source stack
PRH kaupparekisteri // THE TRADE REGISTER
The Patentti- ja rekisterihallitus Trade Register — the canonical source of Finnish company identity. AtlasForgeX extracts Y-tunnus, statutaire name (toiminimi), legal form (Oy, Oyj, Ay, Ky), registered seat (kotipaikka), board (hallitus) by name with year of birth, authorised signatories (nimenkirjoittajat), and registered TOL classification.
PRH also operates the Open Data Service (Avoin tietopalvelu) which publishes the register as a bulk feed under an open licence. AtlasForgeX consumes the bulk feed directly so every Oy and Oyj is in scope by default — ~280 000 active companies.
TOL-2008 classification // INDUSTRY FILTER
The Finnish implementation of NACE Rev 2, used as a native filter. Examples: 28.99 (machinery for specific industries), 17.12 (paper manufacturing), 62.01 (programming), 30.11 (shipbuilding), 07.29 (mining of other non-ferrous metals). Combinable with maakunta and tilinpäätös size band.
Tilinpäätökset @ PRH // SIZE BAND
Annual financial statements deposited at PRH under Kirjanpitolaki chapter 3. AtlasForgeX derives revenue, balance-sheet total, headcount where disclosed, and the size class (mikro / pieni / keskisuuri / suuri). The combination "keskisuuri Oy in TOL 28.99 in Pirkanmaa" is a single filter expression.
Trilingual web analysis // FI + SV + EN
Live analysis of the company .fi domain across Finnish, Swedish and English variants in parallel. Targets yhteystiedot (contact), avoimet työpaikat (open positions), direct dial and function mailboxes. In parallel, hiring signals from Duunitori, Oikotie, Monster.fi, LinkedIn Jobs FI and TE-palvelut. Swedish-coast firms in Vaasa and the Ostrobothnia coast are not skipped.
Where Finnish demand actually concentrates
// Tampere & Lahti
Machinery, paper engineering and the legacy of Finnish heavy industry. TOL 28.99, 17.12, 28.41. The most concentrated Oy population by TOL outside Greater Helsinki.
// Helsinki / Espoo / Oulu
Mobile, software, fintech, deep tech — the Nokia diaspora and its second-generation successors. TOL 62.01, 62.02, 26.30. Highest LinkedIn signal in Finland, but founder layer below 50 employees still misses.
// Turku & Rauma
Maritime engineering, shipbuilding, cruise-ship retrofit, port logistics. TOL 30.11, 33.15, 52.22. Bilingual Finnish / Swedish web presence is the norm here.
// North · Kemi / Sodankylä / Kuusamo
Mining, energy, and the Finnish slice of the Arctic supply chain. TOL 07.29, 35.11, 08.99. Smaller deal volume but very high engineering-services dependency.