Finding the right decision maker is the hardest part of B2B sales. Here's how to identify economic buyers, verify their contact details, and reach them directly — at scale.
A proven framework used by B2B teams across 87 countries to fill their pipeline with qualified prospects.
B2B purchases involve 6-10 stakeholders on average. Identify: the Economic Buyer (budget authority), the Champion (internal advocate), and Blockers (IT, legal, finance). You need to reach all of them, but in the right order.
⚡ For SMBs under 50 people: CEO/Founder makes most decisions. For mid-market: target department VP. For enterprise: find the champion first, then work up.
Look for specific job titles that map to your product's value. Selling a sales tool? Target VP Sales, Head of Sales, Sales Director. Selling HR software? CHRO, Head of People, HR Director. Avoid generic 'Manager' titles — too far from budget authority.
⚡ AtlasForgeX filters by title during the hunt phase, delivering contacts matched to your exact buyer persona.
Most decision makers list their email format on their own company website — in the 'About', 'Team', or 'Contact' pages, or in press releases. This is the most reliable source. Always check before using pattern-based guessing.
⚡ AtlasForgeX scrapes company websites directly, extracting contact data from the source rather than guessing patterns.
LinkedIn shows you current role, tenure, and recent activity. A decision maker who just started 3-6 months ago is in their optimal 'new initiatives' window. Those who've been in role 2+ years may be entrenched in existing vendors.
⚡ Recent hires and promoted executives are your best targets — they have budget, motivation to prove themselves, and fewer existing vendor loyalties.
Never send to unverified emails. It damages your sender reputation and triggers spam filters. Use live SMTP verification (not just syntax checking) to confirm each address exists before outreach.
⚡ AtlasForgeX performs live SMTP verification on every contact during the hunt — not as a separate step, but integrated into the discovery process.
For any target company over 50 employees, find 2-3 contacts. If the primary decision maker doesn't respond, a second stakeholder at the same company keeps the door open. Multi-threading increases your chances of getting a response from the right person.
⚡ Export AtlasForgeX results by company to identify multiple contacts per account automatically.
Most B2B lead gen advice is outdated. Here's what's producing results right now.
Use LinkedIn's boolean search: '(VP Sales OR Head of Sales OR Sales Director) AND (SaaS OR Software)' in a specific geography. Free tier works for this. Sales Navigator expands the results but isn't required.
Common patterns: firstname@company.com, f.lastname@, firstname.lastname@. Try the most common pattern for the company domain and verify via SMTP. AtlasForgeX automates this step entirely.
Company press releases always name executives. A CEO announcing a new product, a VP joining from a competitor — these are goldmines for both contact data and personalisation hooks.
In Europe, national business registries (Finnish PRH, Swedish Bolagsverket, German Handelsregister) list company officers with name and role. Free, authoritative, and frequently updated. AtlasForgeX integrates all major European registries.
Modern tools like AtlasForgeX use AI to read company websites and identify decision makers by role inference — finding the Head of Sales even if their title says 'Commercial Lead'. Pattern recognition at scale.
If email bounces and LinkedIn doesn't respond, call the main company number and ask for the person by name and title. Gatekeepers often confirm whether someone works there and sometimes put you through directly.
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AtlasForgeX scans 87 countries autonomously — finding companies, identifying decision makers by title and role, and verifying every contact via live SMTP.
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