Saimaa ringed seal, Rantasalmi, Finland. Photo: Jan Ebr and Ivana Ebrová, CC BY 4.0
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What does your data stack cost? Count the tools, not the features.
No single vendor sells everything, so teams combine several tools. Tick the data you need and the calculator adds up the public list prices. Then compare it with what one Atlas licence covers, and what it does not.
List prices with annual billing, checked on 15 August 2026 from each vendor's own pricing page. Dollar prices converted at 0.92. Monthly billing costs more with every vendor. Apollo, Clay and Hunter use credits that usually do not roll over, so a heavy month can cost more than the headline price. Vendors change prices, so this is a snapshot, not a quote. Prices exclude VAT.
What one Atlas licence covers, and what it does not
| Data | In Atlas |
|---|---|
| Company records from the official register | Yes, 92 countries |
| Website, phone, email and decision-maker | Yes, from the company's website and public sources, with the source shown |
| Hiring signals | Yes, from the company's own pages |
| Missing analytics or marketing tools on the website | Yes, as a signal. Not a full technology history like BuiltWith. |
| Revenue | In some countries, such as Finland |
| Funding rounds | No |
| Email sequences and a dialer | No. Atlas has a CRM with lead bank, reminders and team, and sends leads to your own CRM. |
So the fair comparison is not "Atlas replaces all six". Atlas covers the register, contacts, decision-makers and signals in one row at one fixed price. If you need funding data or deep technology history, you still need a specialist tool for that.
Why teams end up with so many tools
Each vendor is good at its own slice. Apollo has company data and outreach tools. BuiltWith has deep technology history. Clay orchestrates other providers, so you pay a layer on top of data you may already buy. Hunter finds email addresses. Putting the pieces together is left to you, and so is paying for each of them.
Sources
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