Tick the data you actually want on a lead. The calculator adds up what that costs on the open market, and shows the same thing next to one AtlasForgeX licence.
All figures are public list prices on annual billing, checked 15 August 2026, taken from the vendors' own pricing pages where those pages publish figures. Monthly billing costs more at every vendor. Dollar prices converted at 0.92 USD to EUR. Credits at Apollo, Clay and Hunter are consumable and generally do not roll over, so a heavy month costs more than the headline. Vendors change prices, so treat this as a snapshot rather than a quote.
No single vendor sells all of it. Apollo has company records and an engagement suite but not deep technographics. BuiltWith has the deepest technology history on the market and nothing else. Clay orchestrates other providers, which means you are paying a layer on top of data you may already buy. Hunter finds emails and does not sell phone numbers on any plan. Each one is good at its slice, and you do the assembly.
AtlasForgeX returns it as one row, already joined, with a priority score and a stated reason to call. That is the difference the calculator is measuring: not a feature list, but how many invoices it takes to reach the same line of data.
A price comparison only matters if the data underneath survives contact with a buyer. On an AtlasForgeX row every signal carries a clickable link to the page it was read from: the job posting on the employer's own site or in the public job register, the news item, the registry entry. You can open it and read the same sentence the score was built from.
When there is no evidence, the row says so. A lead with nothing behind it reads NOT ENOUGH EVIDENCE instead of a confident guess, and no field is filled by invention. That gap costs most on the tools billed by consumable credit, where a lookup is charged the same whether the answer turns out to be checkable or not.
This is one reasonable stack, not the only one. You could assemble similar coverage from other vendors at other prices, and a team already paying for one of these tools for other reasons has a different marginal cost. Nor is any vendor here said to be missing something it actually has. The claim is narrow and checkable: to get every field in one AtlasForgeX row from these vendors, you need several of them at once, and the bill adds up as shown.
See what one licence covers →Read the full written breakdown, field by field →
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