Comparisons / Vainu
Atlas or Vainu? A Nordic database or new companies from 92 countries.
Vainu is a large, good Nordic company database. This page covers the differences you can check yourself: price, countries, delivery and terms of use.
The short answer
Which one suits you.
Choose Vainu if you
- sell only to the Nordics
- want the company data in your existing CRM kept fresh automatically
- need many fields at once: Vainu lists more than 550 data fields
- need annual accounts, meeting minutes or budgets from the same place
Choose Atlas if you
- want new companies as soon as they appear in the register
- sell to several countries: one price covers 92 countries
- want to start without an annual contract, in two-month periods
- want search, lead bank and sales follow-up in one program
- want to try it before talking to anyone
Price
Both publish their prices. They just measure different things.
A Vainu licence includes the database for one country and 1–2 users. The Atlas price covers all 92 countries.
Vainu Reach
€250/ month, from
Billed annually. Database for one country, 1–2 users. Data Sync from €417/month and Discover from €583/month. Larger data packages +€83 or +€167 a month.
Atlas Desktop
€300/ month + VAT
Billed €600 per two-month period. 92 countries, no per-country fees, no credits.
If you need only one country, Vainu Reach has the lower monthly price. Source: vainu.com/fi/hinta, retrieved 14 October 2026.
Side by side
The differences at a glance.
| Vainu | Atlas | |
|---|---|---|
| Price | Reach from €250/month, billed annually | €600 + VAT / 2 months |
| Countries | Nordics, one country per licence | 92 countries for the same price |
| Where the search runs | In Vainu's service, from a ready-made database | A program on your computer reads the sources at search time |
| Size | States more than 5.1 million companies and more than 10.5 million decision-makers | 3.1 million active companies from Finland, Sweden, Norway, Estonia and Denmark |
| Finnish companies | States 1.3 million | 401,781 operating companies. The Finnish register's open API has 800,897 rows, but every night Atlas removes those that have closed down (290,830) and flags dormant companies (55,027), liquidations (5,661) and bankruptcies (4,784). A dead company never ends up on your call list. |
| Estonia | Not included | 375,177 active companies, 94% with an email address |
| Buying signals | In the Discover product, from €583/month | Included in the price: new company, public procurement, municipal purchase invoices, changes in the register |
| Data format | Ready-made database, more than 550 fields | Fetched from the register and the company's own website, fewer fields |
| Delivery | User interface, programmatic access (API, MCP, CLI) or a done-for-you service | Desktop program with a built-in CRM. Leads also go to your own CRM automatically. |
| CRM | Data Sync updates the data in your existing CRM, from €417/month | Built-in CRM: lead bank, deal / no deal / maybe later, reminders, worklist and team contact history. Hot leads also go to your own CRM automatically. |
| Public terms of use | Not found on the legal page | atlasforgex.com/terms.html |
| Getting started | 30-minute demo, the price is confirmed there | Download and run, no sign-up and no card |
Vainu figures: vainu.com/fi, 14 October 2026. Finnish register: avoindata.prh.fi YTJ API, 14 October 2026. Atlas figures measured from its own register databases, 14 October 2026.
Terms of use
What you may do with the data you buy.
Price comparisons often skip this question, and it often matters more than the monthly price.
Vainu's legal page lists four documents: a privacy notice, a customer register privacy notice, a company database privacy notice and a security page. It has no public terms of use or service agreement. The terms therefore come with the contract. We do not claim they are strict or loose, because we have not seen them.
The Atlas terms are public. You may move the data into your own CRM and use it to support your own sales. Reselling the data or passing it on as a data product is prohibited.
Ask these three things in writing before you sign, whatever the supplier: may I export the data, may I use it for marketing, and what happens to the data when the contract ends.
Sources: vainu.com/fi/lakiasiat and atlasforgex.com/terms.html, retrieved 14 October 2026.
Questions
Questions about Vainu and Atlas.
How much does Vainu cost?
On Vainu's pricing page Reach starts at €250, Data Sync at €417 and Discover at €583 a month, billed annually. The licence includes the database for one country and 1–2 users. The exact price is confirmed in a demo. Retrieved 14 October 2026.
Does Atlas have as much data as Vainu?
Not in the same way. Vainu is a ready-made database with more than 550 fields. Atlas fetches the data from the register and the company's own website, so there are fewer fields, but new companies are included straight away.
Does Atlas have a CRM?
Atlas has its own CRM: every company found stays in the lead bank, each lead is marked as deal, no deal or maybe later with a next step, reminders gather on a daily worklist and the team sees colleagues' calls and messages on the card. If you already use another CRM, Atlas sends hot and warm leads there automatically. If you want the old company data in your existing CRM kept fresh automatically, that is what Vainu's Data Sync is built for.
Does Atlas work outside the Nordics?
Yes. One price covers 92 countries with no per-country fees.