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Atlas vs Apollo. A stored database or the company register.
Apollo and Atlas both help you build lists of companies to contact, but they start from different places. Apollo sells access to a large stored database. Atlas starts from the official company register when you search. Here is what each is good at.
The core difference
| Apollo | Atlas | |
|---|---|---|
| Where companies come from | A stored database of companies and people | The official company register, then the company's own website and public sources |
| New companies | When the database picks them up | Soon after registration |
| Strongest on | Established companies with a clear online presence | New and small companies, also those with no website |
| Price | Free, Basic 49 USD and Professional 99 USD a month, plus credits | 600 euros for two months plus VAT, no credits |
| Where it runs | In the browser | A program on Windows or Mac |
Apollo prices: the plan list in the structured data on apollo.io/pricing, read on 15 October 2026. Check the current price on Apollo's own page.
What Apollo does well
Apollo bundles a large database with a real sales engagement suite: a browser extension that shows contact details while you browse, email sequences and a dialer. For a team selling to established companies in English-speaking markets, it is a sensible all-in-one start.
Where a stored database falls short
- New companies. A company registered last month is in the register from the first day, but it has little online history for a database to pick up.
- Companies without a website. In June 2026 we measured that 83 % of 10.3 million operating companies had no website. A database built from online presence finds little to read about them.
- Ageing. Any stored data ages unless it is checked against the source. In our own data, 38.6 % of records had closed after a year without rechecking.
We did not audit Apollo's records company by company, so we make no claim about how many of these companies Apollo has. The point is the mechanism.
Price at your volume
Apollo charges per user and uses credits for revealing and exporting contacts, so the bill grows with the team and the volume. Atlas has one fixed price with no credits, so the cost is the same whether you search ten companies or ten thousand.
Using both
Many teams keep Apollo for sequences and established accounts, and use Atlas to find new and small companies from the register. Atlas exports to CSV and sends hot leads to your own CRM.
Questions
Is Atlas an Apollo alternative?
For finding new and small companies, yes. For email sequences and a dialer, Apollo does more.
Does Atlas use credits?
No. The price is 600 euros for two months plus VAT, and you can search as much as you want.
Can I try Atlas first?
Yes. Download it and run a search for free, no card needed.