How AtlasForgeX scores a lead.
Most tools give a company one number and hide how it was made. AtlasForgeX scores every company on two independent axes: one asks whether a lead is real and reachable, the other asks whether it is a blind spot your competitors never see. Below are the exact point bands behind both, and the matrix that combines them.
Two engines, never merged into one number
A single score has to choose between "safe and qualified" and "untapped opportunity". Those are different questions, so AtlasForgeX keeps them on separate axes and shows both side by side. You decide the trade-off, not a hidden weighting.
Trust score — "is this a real, qualified lead?"
- Scale of 0 to 1000.
- Rewards confirmed existence, clean contact data and strong fit signals.
- This is the axis that overlaps with what Apollo or ZoomInfo would call a good record.
- Sorts leads into four tiers: HOT, WARM, COOL, DROP.
Goldmine score — "is this a blind spot competitors miss?"
- Scale of 0 to 100.
- Rewards a confirmed way in plus low visibility plus growth intent.
- Deliberately favours small, new and quiet companies the databases never stored.
- Never reads the Trust score. The two stay independent on purpose.
The Trust score and its four tiers
The Trust score runs from 0 to 1000 and answers a simple question: is this a real company you can actually reach and sell to? Once scored, every lead lands in one of four tiers by these thresholds.
| Tier | Trust score | What it means |
|---|---|---|
| HOT | 500 and above | Real, reachable and a strong fit. Contact first. |
| WARM | 280 to 499 | Solid lead, worth working once the hot list is cleared. |
| COOL | 150 to 279 | Real but thin. Often needs enrichment before outreach. |
| DROP | below 150 | Too little to act on, or a known noise domain. Filtered out. |
Known junk domains (directories, aggregators, parked pages) are hard-dropped before scoring even begins, so they never waste a slot on your list.
The Goldmine score, built from access to revenue
Where Trust asks "is this enterprise-grade?", Goldmine asks "can I turn this into a deal, and is it invisible to everyone else?". It is built from one base and two bonuses, minus a small penalty for dead or fake companies. Here are the exact points.
Contactability base — up to 70 points
The foundation. A confirmed way in is worth more than any other signal, so the base rewards the strength of the contact route you found.
| Signal found | Points |
|---|---|
| Phone only | 8 to 12 |
| Generic email (info@, contact@) | 15 |
| Role email (sales@, ceo@) | 22 |
| Personal email (first.last@) | 28 |
| Decision-maker identified | +18 |
| Multi-channel reachable (2 or more of email / phone / DM) | +15 |
| LinkedIn present (B2B verified route) | +7 |
| Facebook present (local presence) | +4 |
| Domain located but no contact yet | 3 |
Visibility bonus — up to 20 points
This is the inversion that defines Goldmine. A database tool penalises a thin, quiet website. Goldmine treats each gap as a small bonus, because a company nobody can find is a channel nobody else is working.
| Gap found | Points |
|---|---|
| No social presence (untapped channel) | +4 |
| No analytics or marketing stack (greenfield) | +4 |
| No content marketing | +3 |
| Minimal web presence | +3 |
| Outdated web (upgrade-friendly) | +3 |
| Limited search visibility | +3 |
Intent bonus — up to 15 points
Signals that a company is growing right now and is therefore primed to buy.
| Growth signal | Points |
|---|---|
| Hiring sales roles | +6 |
| Newly registered domain | +5 |
| Actively seeking clients | +5 |
| Active careers page | +3 |
| Recent news coverage | +2 |
The only thing that reduces the score
Penalties (up to 30 points) apply to one thing only: companies that are dead, parked, scam or genuinely unreachable. A fresh business on a national TLD with no contacts yet is not punished, because that is exactly the kind of lead Goldmine exists to surface. Everything else is base or bonus. The total is then clamped to a clean 0 to 100.
goldmine_score = contactability_base (0–70) + visibility_bonus (0–20) + intent_bonus (0–15) − penalties (0–30), clamped to 0–100
The tier matrix
Because the scores are independent, every lead falls into one of four quadrants. This is where the AtlasForgeX advantage shows up: the top-right and bottom-right cells are leads the database tools throw away.
| Goldmine 60 and above | Goldmine below 60 | |
|---|---|---|
| Trust high (qualified) | Commercial blind spotReal, reachable, and still invisible to competitors. The best of both. Contact today. | QualifiedA solid lead, but the same one every other tool already sells. Apollo-overlap territory. |
| Trust low | Emerging businessNew or quiet, contactable, growing. The AtlasForgeX signature: tomorrow's customer, found first. | ColdLittle to act on yet. Re-check after enrichment. |
Why one company scores 40 and 70 at the same time
A small Finnish firm Atlas found via the national register
Atlas located the company, a decision-maker's name, a personal email, a phone number and a clear outreach angle. The website is thin, with no analytics stack and no social presence.
A single-number tool would bury this lead at 40 and you would never see it. The same thin website that lowers the Trust score is what raises the Goldmine score, because nobody else is working this company. That is the entire reason the two axes stay separate.
FAQ
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