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How Atlas scores a lead. Two scores, every point shown.
Most tools give a company one number and keep the formula to themselves. Atlas gives every company two separate scores and shows the reasons behind both. Below are the exact point values, read from the program's source code (version 1.0.1294, October 2026).
Two questions, two scores
One number has to choose between "safe and qualified" and "nobody else has found this yet". Those are different questions, so Atlas keeps them apart:
- Trust score, 0 to 1000. Is this a real company you can reach? It rewards confirmed existence, clean contact data and fit.
- Goldmine score, 0 to 100. Is this a company your competitors have missed? It rewards a confirmed way in, a quiet online presence and signs of growth.
The Goldmine score never reads the Trust score. You see both side by side and decide the trade-off yourself.
Trust score and its four tiers
| Tier | Trust score | What it means |
|---|---|---|
| HOT | 500 and above | Real, reachable and a strong fit. |
| WARM | 280 to 499 | A solid lead, next in line after the hot ones. |
| COOL | 150 to 279 | Real but thin. Often needs more contact data first. |
| DROP | below 150 | Too little to act on, or a known noise domain. |
Directories, aggregators and parked domains are dropped before scoring starts, so they never take a place on your list.
Goldmine score: how the points add up
The Goldmine score is a contact base plus two bonuses, minus penalties for dead or fake companies. The total is clamped to 0 to 100.
goldmine = contact base (0 to 70) + visibility bonus (0 to 20) + intent bonus (0 to 15) minus penalties
Contact base, up to 70 points
| Found | Points |
|---|---|
| Personal email (first.last@) | 28 |
| Role email (sales@, ceo@) | 22 |
| Generic inbox (info@) | 15 |
| Phone, when it is the only channel | 14 |
| Phone, as a second channel | 11 |
| Three or more phone numbers | +4 |
| Named decision-maker | +18 |
| Two or more of email, phone and decision-maker | +15 |
| Three or more email addresses | +3 |
| LinkedIn profile found | +7 |
| Facebook page found | +4 |
| Both LinkedIn and Facebook | +2 |
| Website found, no contact yet | 3 |
A named person only gets the label "Decision-maker identified" when the name comes from a register or a verified title. Otherwise the reason reads "Named person found".
Visibility bonus, up to 20 points
A database tool marks a thin, quiet website down. Goldmine does the opposite: a company that is hard to find is a company few others are contacting.
| Gap found on the website | Points |
|---|---|
| No social media | +4 |
| No analytics or marketing tools | +4 |
| No blog or news | +3 |
| Very little content | +3 |
| Outdated website | +3 |
| Basic on-page SEO missing | +3 |
These bonuses count only when the crawler actually saw the page. A gap that was only guessed does not add points.
Intent bonus, up to 15 points
| Growth signal | Points |
|---|---|
| Hiring for sales roles | +6 |
| Newly registered domain | +5 |
| Actively looking for clients | +5 |
| Hiring for other roles | +4 |
| Careers page | +3 |
| News coverage | +2 |
Penalties
Points are taken away only for companies that look dead, parked, fake or unreachable. A newly registered company on a national domain (.fi, .se, .no, .dk) with no contact details yet is not punished, because that is exactly the kind of company Goldmine is meant to bring up.
The two scores together
| Goldmine 60 or more | Goldmine under 60 | |
|---|---|---|
| High Trust | Real, reachable and still missed by others. Contact first. | A good lead, but likely in every other database too. |
| Low Trust | New or quiet, reachable and growing. Found early. | Little to act on yet. |
Example: the same company at 40 and 70
A small Finnish company found in the trade register. Atlas found the owner's name, a personal email and a phone number. The website is thin, with no analytics and no social media.
- Trust score is low, because by classic qualification the company looks small.
- Goldmine score is high: a personal email (28), a phone as a second channel (11), a named person (18), several channels (15) and visibility gaps take it to around 70.
The same thin website that lowers one score raises the other. That is why the two are kept apart.
Questions
Does a high score mean a big company?
No. Trust asks whether the company is real and reachable, not whether it is large. Goldmine deliberately rewards small, new and quiet companies.
Can I see why a lead got its score?
Yes. Every score comes with a list of the signals that produced it, in plain language.
Where does the data behind the score come from?
From official company registers and the company's own public pages, fetched when you run the search. Read more in how Atlas finds companies without a website.